Exhibition: IBC
Alpha Networks
Alpha Networks, a leading provider of hybrid TV back-ends and smart video platforms, exhibited at the IBC trade show. IBC, is the world's leading media, entertainment, and technology show, takes place annually in Amsterdam.
Location
Amsterdam
Surface Area
110 sqm
Year
2019
This booth project revolved around fully utilizing the exhibition floor, with a well-thought-out spatial layout taking center stage. This effort resulted in a dynamic presentation of the various applications that Alpha Networks has to offer. Trade show visitors could thus smoothly acquaint themselves with the versatile range of products and services.
On the ground floor, we created an inviting demo space enclosed by glass. By using warm colors, high-quality furniture, and soft upholstery, we established a pleasant and relaxed living room atmosphere. This made visitors feel comfortable as they explored Alpha Networks' advanced technologies and innovations.
The upper floor served as a hub for informal meetings and discussions. Here, we created an inviting yet professional ambiance by furnishing a meeting area with a lounge and coffee bar. This space provided visitors with the opportunity to network in a more relaxed manner. The strategic design of this space encouraged interaction and strengthened the engagement between Alpha Networks and their visitors.
In summary, this well-thought-out trade show concept not only emphasized the versatility of Alpha Networks' product offerings but also provided an immersive, engaging, yet personal experience for all trade show attendees who visited the booth.
