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Stay updated with the latest news, read helpful tips, and enhance your exhibition stand and interior knowledge. On our blog, you’ll find everything about the latest booth and interior trends, tips, and tricks.
Tips
Why live contact still matters more than ever
Discover why live contact and face-to-face meetings remain essential for building trust, stronger relationships and successful events.
Tips
ICT & Logistics 2026: where technology and supply chain come together
From smart warehouses and AI-driven software to automation and data-driven supply chains: ICT & Logistics 2026 is all about the future of logistics and digitalisation. Every year, the trade fair brings together logistics professionals, technology partners, and innovators to explore…
Tips
From badge scan to deal: following up on trade show leads
A trade show is often months in the making. The stand is designed, materials are arranged, and the team is prepared. And then you’re there. Three days of conversations, handshakes, and gauging interest. During the event itself, the energy is…
Tips
Standing Out at a Trade Show
Standing out at a trade show might seem straightforward. You invest in a booth, show up at a busy event, and expect visitors to naturally stop by. In reality, it works differently. On a trade show floor, visitors are constantly…
Tips
What makes a trade show booth successful?
A successful trade show booth rarely comes down to a single factor. In practice, effectiveness is the result of a combination of strategy, design, execution, and follow-up. A booth should not only attract attention, but also be easy to understand,…
Tips
Exhibition stand construction: what do we see in practice?
On a busy exhibition floor, everything revolves around attention. Visitors are constantly exposed to stimuli, brands, and stands all competing for the same goal: to stand out and start conversations. Yet only a small number of exhibitors actually succeed in…