Exhibition: WWV
AFAS Software: an interactive exhibition stand
For AFAS Software, Eldee Expo Experts designed and built an open, interactive 60 m² exhibition stand at WWV in Utrecht, the Netherlands. The aim was to create a space where visitors could do more than learn about the software. They could experience firsthand how AFAS helps simplify everyday business processes.
Combining live demonstrations, clear product presentations and distinctive branding, the stand provided an engaging environment for both product discovery and personal interaction.
Location
Utrecht
Surface area
60 m2
An open stand design with presentation areas
The exhibition stand brought the cinematic concept to life through theatre-style seating, a large screen and even a popcorn machine. Interactive displays encouraged visitors to explore Tweakwise's solutions, while a welcoming bar and comfortable seating areas provided space for conversations.
By combining strong visual branding with product demonstrations and hospitality, the stand created an engaging environment designed to attract visitors and encourage them to stay longer.
The result was more than a product presentation: a memorable brand experience that introduced Tweakwise's refreshed identity to the e-commerce industry.
Bringing software to life through demonstrations
How do you show visitors the benefits of business software in just a few minutes? By letting them experience it for themselves.
One side of the stand focused on AFAS Direct, a software solution developed for trading companies with 5 to 30 employees.
Three demonstration stations illustrated how online sales, order management and warehouse operations work together. By presenting these processes as one connected workflow, AFAS made the benefits of automation clear and easy to understand. On the opposite side, visitors could test a point-of-sale system and handheld barcode scanner provided by an AFAS partner.
The stand also showcased AFAS SB, an accounting solution for small businesses, supported by the memorable campaign message 'Size doesn't matter'.
A welcoming space for meaningful conversations
Trade shows are about more than presenting products. They are also about building relationships.
That is why the hospitality bar played an important role in the stand design. Visitors could take a moment away from the busy exhibition floor to speak with the AFAS team, ask questions and explore which software solutions best suited their business. By combining interactive demonstrations with a welcoming hospitality area, the stand supported both product engagement and valuable face-to-face conversations.
The result: strong branding and visitor engagement
The finished exhibition stand brought multiple software solutions together in one cohesive AFAS brand environment.
The suspended banner provided visibility from a distance, while the clearly defined presentation areas helped visitors navigate the stand and find relevant information.
With plenty of room for hands-on demonstrations and personal interaction, the stand offered much more than a traditional product display.
The result was an accessible and recognisable exhibition presence that made complex software solutions easier to understand and encouraged visitors to engage with the AFAS team.
Why does AFAS Software include Trade Shows in its marketing strategy?
What makes exhibiting at trade shows valuable for a company like AFAS Software? And what has their experience of working with Eldee been like?
During WWV, we spoke with the AFAS team about the role of exhibitions in their marketing strategy, the importance of face-to-face interaction and the thinking behind their exhibition stand.
Curious to hear their perspective? Watch our client interview to discover how AFAS uses trade shows to connect with existing customers and potential new clients.
Looking to make your brand stand out at your next trade show?
A successful exhibition stand does more than showcase your brand. It helps visitors understand what your business has to offer and creates opportunities for meaningful connections.
At Eldee Expo Experts, we translate your brand identity, products and objectives into an exhibition stand design that works on the show floor.
Planning your next exhibition? Get in touch with Eldee and discover how we can bring your next trade show presentation to life.
