Trade Show: BouwBeurs
Stand Bruynzeel Keukens
Sustainable design in the spotlights! At the BouwBeurs trade fair in The Netherlands, Bruynzeel Kitchens made a bold statement: sustainability is the future! With their biobased kitchen, Circo, they showcased how innovation and responsible entrepreneurship go hand in hand. Their message was clear: our path to 100% circularity.
Location
Utrecht
Surface Area
350 sqm
From concept to stand design
Every project is unique, but this one required something truly special. The design needed to be not only striking and impressive but also seamlessly aligned with Bruynzeel Kitchens’ message.
The requirements were clear:
- A fully functional kitchen, where a live chef prepared dishes to demonstrate the kitchen in action.
- An open and inviting appearance.
- Sustainability reflected in the product, aesthetics, and booth construction.
- A partially enclosed design for structure and focused visitor interaction—immersing visitors in the Bruynzeel experience without distractions.
- A light, fresh, and eco-friendly look.
- Wooden details, complementing the natural and biobased identity of the Circo kitchen.
- Various kitchen setups, allowing visitors to explore the versatility of Bruynzeel Kitchens.
Bruynzeel grows your biobased kitchen
Our designer created a unique and functional stand concept: Bruynzeel grows your biobased kitchen. In this impressive laboratory kitchen, Bruynzeel demonstrated how raw materials for a biobased kitchen are sourced. Visitors were taken on a journey through the laboratory and the growth garden. But that was just one of the stand’s unique features.
See the stand in action
Watch the video and see the stand come to life. The combination of sustainable design, an innovative kitchen, and a strong brand experience ensured that the message was crystal clear: Bruynzeel Kitchens is committed to a circular future!
