Exhibition Booth Eetgemak B.V.

A booth concept focused on care and experience

At a trade fair like Zorgtotaal, everything revolves around impact across the care chain. That is why we chose an open and inviting booth concept that connects food, recovery and operational care processes.
As an island booth, we deliberately worked with height: the Eetgemak Group is prominently visible above the booth floor, while the individual brands return recognisably in their own sub-zones. The visual identity is translated into a warm, accessible presentation built around trust, quality and collaboration. Clear communication, a recognisable brand structure and a functional layout deliver maximum clarity on the trade fair floor.

Food as an integral part of care

The booth is designed around the heart of Eetgemak: fresh, made-to-measure meals for the care sector. By strategically combining product presentation, concept visuals and informative content, it became clear how food contributes directly to recovery, wellbeing and reduced workload in care institutions. Visitors gained insight into the full chain: from preparation and logistics to implementation within care organisations.

Experience zones at Eetgemak's booth

The booth features several experience zones where care professionals could experience Eetgemak's food concepts in context.

- An open kitchen with a bar formed the beating heart, where chefs prepared amuse-bouches from the range and made the power of food literally tangible.

- A separate zone hosted short knowledge presentations throughout the day, while a spacious networking area offered plenty of room for conversation and connection.

These zones supported discussions on practical issues such as efficiency, dietary needs, client satisfaction and the organisation of meal processes within care institutions. The setup encouraged substantive dialogue rather than passive product presentation.