Trade fair: VIV Europe
Meyn Food Processing Technology stand
For Meyn Food Processing Technology's participation in VIV Europe, Eldee Expo Experts built an impressive 330 m² exhibition booth at Jaarbeurs Utrecht. The goal was clear: create a fair environment that strengthens Meyn's innovative position within the poultry processing industry and actively invites visitors to explore the booth.
From concept development and technical design to production, project management and build, we handled the entire process. The result was an open, architectural exhibition booth where brand experience, technology and interaction came together seamlessly.
Location
Utrecht
Surface area
330 m2
A booth concept with maximum visibility
At an international trade fair like VIV Europe, visibility is essential. That is why we developed a booth concept with large, high-mounted structures and bold branding, visible from multiple sightlines across the fair floor.
The combination of warm wood tones, strong green brand elements and striking visuals created a distinctive look that fit Meyn's identity perfectly. The imposing overhead structures acted as landmarks and made the booth instantly recognisable to visitors from a distance.
Strategic placement of machines for an optimal visitor flow
A key part of the design was the strategic placement of the machines at the heart of the booth. This drew visitors in naturally and let them discover the technology up close. The open layout encouraged interaction, created a logical visitor route and offered plenty of room for demonstrations and valuable conversations.
Experience Wall as an eye-catcher at VIV Europe
One of the eye-catchers within the booth was the Experience Wall. This large visual presentation became a powerful communication tool that brought the world of Meyn to life.
With high-quality imagery of poultry, innovative technology and product processes, it drew attention and told the story behind the brand. he Experience Wall reinforced the brand identity and created a strong emotional connection with visitors. By combining physical products with digital brand experience, a booth experience emerged that went beyond a traditional product presentation.
Meeting, demonstrating and networking at VIV Europe
VIV Europe revolves around knowledge sharing, innovation and making new contacts. That is why we set up the booth as an open and welcoming environment where product demonstrations, client conversations and networking moments came together effortlessly. The various seating and meeting areas let visitors get to know Meyn's solutions in a comfortable setting and have valuable conversations with the team.
Want to make an impact at VIV Europe, EuroTier or another international trade fair too?
With a strategically designed exhibition booth, Eldee Expo Experts creates maximum visibility, strong brand experience and valuable connections at fairs such as VIV Europe, EuroTier and IPPE.
