Trade fair: VSK
Viessmann Exhibition Booth
For VSK, we built an impressive 182 m² exhibition booth for Viessmann, with intelligent energy solutions at its heart. The open booth architecture, striking LED signing and strategic product presentations made the booth visible from multiple aisles. This created an inviting environment where installers, consultants and other trade professionals got to know the complete Viessmann ecosystem.
Location
Utrecht
Surface area
182 m2
An open exhibition booth with maximum visibility
From the very first design, one goal stood central: create maximum standout without closing the booth off. That is why we chose a fully open layout, giving visitors a direct view of the various product displays from every side. This transparent setup created a natural visitor flow and made it easy to enter the booth from several aisles.
The large hospitality desk at the front formed the central welcome point. Here, visitors were greeted before discovering the various demonstration zones. Spread throughout the booth, several seating and meeting areas offered ample room for conversations with installers, consultants and business relations.
Impressive LED signing as an Eye-catcher
The most striking element of the booth was the floating LED structure above the fair floor. The large video boxes, finished in Viessmann recognisable colours, drew attention from a great distance. Campaign messages such as Intelligent Energy Systems and Heating & Power, One System continuously reinforced the brand experience and made immediately clear what Viessmann stands for.
Thanks to this striking signing, the booth stayed highly visible throughout the fair, even in the busy VSK environment.
Products at the heart of the visitor route at VSK
The booth was designed around Viessmann complete energy chain. Products such as heat pumps, energy storage, energy management systems and charging solutions each had their own presentation spot along the outer edge of the booth. This let visitors view the installations from multiple sides and easily start a conversation with the product specialists.
Large digital screens supported the demonstrations with product information and real-world applications, presenting the technology in an accessible way.
Materials that connect technology and sustainability
The material choices aligned perfectly with Viessmann brand identity. The powerful red was combined with anthracite walls, light wood and generous planters. This combination gave the booth a modern, high-quality look, while the green accents subtly reinforced the sustainable character of the solutions.
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